Redefining Horizons

The Paradox R eal life paradoxes could be interesting and debilitating at the same time. C alling someone cheap is derogatory but companies, products and services notwithstanding, leave no stone unturned to, boost sales, increase turnover and book profits going cheap. Governments by statute, do everything to make sure they take the least cost. Substantiated claims are commensurately rewarded. These rewards are so addictive and intoxicating that people become blind to costs of going cheap while managements choose to remain oblivious to long-term damages, short-term advantages bring home. It fuels institutionalised proliferation of short-lived products ignoring long term costs of maintenance, down time and replacements. While burgeoning short-lived inventory demand lesser ‘immediate’ fiscal outgo for consumers and set cash counters ringing for sellers, such short-sighted profiteering steadily inflicts long-term pecuniary penalties on us individuals and irrevocable environ...