Harvesting Cognitive Dissonance

 Go Along 

Comical acts online or on TV, invariably comes along with an abundant dose of ‘canned laughter [1]’. We might miss the joke but not the laughter. Sooner than later, we too tend to laugh along; even when we don't quite get the joke. Our compulsion to go along is more pronounced when there are people around!  

WhatsApp group discussions play it out best. Anyone could have initiated it but inevitably, it gravitates to align with the opinion of an individual or a group of individuals. Initially there could be many widely differing views; strong, loud and clear. As discussions progress, differing voices either fall in line, or just fade into silence. Views that differ from the majoritarian are gradually given up, willfully or under pressure. It is not always necessary for the majoritarian opinion to be correct legal or valid, yet everyone goes along! Don't believe it ?

Revisit previous discussions on your mobile; it could provide undeniable proof! You can easily identify the dominant ones, the dormant mutes and the browbeaten. Eventually everyone tends to go along; to be in the group.  

Two seemingly isolated events but connected by a profound human compulsion called cognitive dissonance; the compelling desire to be with the dominant majority! 

 

Do We Always Go Along  

When our thoughts run contrary to the one predominantly held there is a sense of discomfort within us and we are driven to address it. The easiest way is to align oneself with the majority in view. Individuals to start with, homes, society and even Nation States are not exempted from this behavioral aspect. The degree and intensity of the dissonance experienced differs from person to person. More rooted one is to one’s belief, higher is the intensity of discomfort. If the dissonance has existential risk attached, likelihood of ‘going along’ is stronger.  After all North Koreans adore their leader!  

What happens when there is no existential threat? 

 

Conscience versus Pragmatism 

Mob lynching has become a common occurrence in many places. Individually nobody likes to kill or be killed. But seldom do we find anyone from within trying to prevent the mob from lynching the hapless. At least momentarily conscience of each individual in the mob goes dead.  

Many a time, people tend to go along even when they know, what they're going along with, may not be right. The discord within one’s conscience is often drowned in rudimentary survival need of being part of a group; the predominant human trait that helped us survive the wild, create societies and nation states and even wage wars against one another! Deeply imprinted into our genes, as an acquired  trait and perfected in the course of one's life, giving in to the majoritarian view guarantee us our place in the group and provides a sense of protection irrespective of what we hold as right or wrong. After all; it is more important to be alive to fight another day for another cause that may be more important to us: though that day may never come! In the choice between living by one’s conscience and being alive, spine gives way to survival instincts.   

The debate necessarily need not be on survival issues. Yet; it is it easier to be part of a group even though one knows that the group’s view or decision is wrong. It is our innate quality that draws us closer to the group even against the call of our conscience, justifying the unjustifiable. Those who stand firm by their conscience are either expelled from the group or forced to get out. They either perish in solitude or emerge separately creating groups that hold another set of views seemingly driven by their conscience. This is the path seldom trodden.  

Understanding Majority

Majority may not necessarily be defined in numerical sense always. One strong man can create a majority being the nucleus. Others, join for selfish reasons and the bulk, is made up of people often referred to as silent majority. They are there for fear of being seen holding contrary views. They easily shift to another power center when the wind blows that way. 

Driven by incompetence to voice, impotence to stand up and be heard, they are easily afflicted by cognitive dissonance. Organisations, associations and such bodies are infested with such people; certainly selfish and often scheming.   

Can Cognitive dissonance be productively channeled? 

 

The Mantra for Corporates

Getting teams to deliver and meet deadlines is one aspect that every organization wants. While diversity in skills, domain expertise and opinions add to the quality of options generated, success depends on convergence of thoughts post decision on the way forward and unity in action thereafter. Cognitive dissonance can be ‘managed’ effectively without impinging on individual’s esteem and eroding his skill set and willingness to deploy it. If such a conducive climate is created it can help the organisation reap rich.  

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[1] Canned laughter or laugh track is the pre-recorded laughter inserted into a audio or video programme. It is essentially a cue for those watching or listening to laugh.